Most people hate being told what to do. And yet we love asking for advice. We want to know all the answers, hacks, and secrets, but if a specific component is present we’re quick to make excuses.
Whether it’s losing weight, getting a job, or learning to write, we want to know the quickest path to the end result.
And who could blame us?
Our lives couldn’t be busier. Between work, kids, school and chores, time is a precious commodity.
Of course, we could stop binge watching Netflix, but we deserve a little down time after all the hard work we do.
Turns out the real commodity isn’t time, but attention.
Attention is a perishable resource
With kids, emails, and dirty dishes vying for our attention, it’s hard to hear ourselves think above the noise, let alone get through to anyone else.
And everyone wants your attention.
Your wife, your kids, the NFL, Facebook, your boss, the Girl Scout cookie
dealers fundraisers, even the exhausted barista trying to hand over your coffee. They all need your attention in order to get something from you or give something to you.
But just like you only have 24 hours in a day, your attention span is limited. You can’t focus on more than one thing at a time and do it well.
And neither can the people you’re trying to reach.
Earn the attention of your audience
No matter your vocation or your mission in life, you’re trying to get through to someone.
Maybe you want to convince your boss to give you a raise.
Maybe you’re trying to persuade your wife to move to another country.
Maybe your team is resistant to the direction of a new project.
Maybe your kids still fight you whenever bedtime comes around.
Maybe you are passionate about a cause and want people to join you.
No matter the circumstance, whether you’re trying to influence a family member or pitch a client, you’re going to fall flat on your face unless you can get and keep their attention.
Follow the formula
When we reject the advice we so obsessively seek, we not only disrespect the experts, but we set ourselves up for failure.
What would happen if we actually followed the rules?
What would happen if we took all the insight from the books, blogs, podcasts, and coffee chats and did exactly what they said?
I’ll tell you what happens. It works.
Massive attention spans
Two years ago, I attended a weekend seminar with 10 people just outside Nashville. We all wanted to write or create content online for a living.
Now, there’s gobs of free advice out there, but this small band of creatives, artists, and writers was looking for something different. Something that swept away the hype and revealed practical steps to hone our skill and earn the attention of our audiences.
On the first day of the seminar, I took the principles and applied them to writing a blog post that gained nearly 30,000 hits to this very blog over the weekend. My best day before that was only 750.
That’s a 3,900% increase! From ONE blog post.
The course the seminar was based on is Tribe Writers.
It’s four modules packed with multiple video lessons on finding your voice, growing your influence, and scaling your platform to the point where you can make a living from it.
Your words and your work matters.
Checkout Tribe Writers and finally take the steps to make the dent in the world you’ve been dreaming about.